Social Media in the States
Tools for Instant Access to Emerging Issues
According to a recent study by the Pew Internet Project, 61 percent of adults look online for health information, with 41 percent using social media to obtain information about health or medical issues.1
Other studies show that "use of social media in health promotion and public health continues to grow in popularity" and that "social influence … and performance expectancy … were both positively associated with increased behavioral intentions to use social media for health promotion."2
The Association of Maternal & Child Health Programs (AMCHP) and the MCH Digital Library are examining how emerging issues can be tracked through social media in the states. "Predictive analysis" of trending topics online and through Web 2.0 channels can help the maternal and child health work force remain abreast of and address problems currently being discussed in states.
Resources developed include
- A live feed of state Twitter accounts, showing public health information as it emerges in states.
- A list of state Facebook and Twitter accounts, accessible via an interactive map.
External resources to help Title V agencies use social media
- Centers for Disease Control and Prevention, Electronic Media Branch. 2012. CDC's guide to writing for social media. Atlanta, GA: Centers for Disease Control and Prevention.
- Centers for Disease Control and Prevention. CDC social media tools, guidelines and best practices. Atlanta, GA: Centers for Disease Control and Prevention.
- Centers for Disease Control and Prevention. 2011. The health communicator's social media toolkit [upd. ed.]. Atlanta, GA: Centers for Disease Control and Prevention.
- Centers for Disease Control and Prevention. Social Media at CDC. Atlanta, GA: Centers for Disease Control and Prevention.
- Center for Health and Social Media. A Call for a Public Health Agenda for Social Media Research. [abstract] 2019. University of Connecticut, Storrs, CT.
- Duquesne University School of Nursing. How Health Communicators Use Social Media in Interactive Marketing. [blog]. Duquesne University, PA.
- Heath, S., Using Social Media for Public Health, Patient Behavior Change. [article]. 2018. Patient Engagement HIT.
- Giustin, D., Effective uses of social media in public health and medicine: a systematic review of systematic reviews. [abstract]. 2018. Online Journal of Public Health Informatics.
- Newberry, C., How to Use Social Media in Healthcare: A Guide for Health Professionals. [blog]. 2020. Benefits of using social media in healthcare with some tips on how to keep social channels compliant and secure.
- National Collaborating Centre for Determinants of Health. Social Media in Public Health. 2015. St. Francis Xavier University, Antigonish, Nova Scotia.
1. Fox S, Jones S. 2009. The Social Life of Health Information. Pew Internet & American Life Project.
2. Neiger BL, Thackeray R, Burton SH, Giraud-Carrier CG, Fagen MC. 2013. Evaluating social media's capacity to develop engaged audiences in health promotion settings: Use of Twitter Metrics as a case study. Health Promotion Practice 14(2):157–162.
Updated March 2020