Skip Navigation

Strengthen the Evidence for Maternal and Child Health Programs

Social Media in the States

Tools for Instant Access to Emerging Issues

social media

According to a recent study by the Pew Internet Project, 61 percent of adults look online for health information, with 41 percent using social media to obtain information about health or medical issues.1

Other studies show that "use of social media in health promotion and public health continues to grow in popularity" and that "social influence … and performance expectancy … were both positively associated with increased behavioral intentions to use social media for health promotion."2

The Association of Maternal & Child Health Programs (AMCHP) and the MCH Digital Library are examining how emerging issues can be tracked through social media in the states. "Predictive analysis" of trending topics online and through Web 2.0 channels can help the maternal and child health work force remain abreast of and address problems currently being discussed in states.

Resources developed include

External resources to help Title V agencies use social media


1. Fox S, Jones S. 2009. The Social Life of Health Information. Pew Internet & American Life Project.

2. Neiger BL, Thackeray R, Burton SH, Giraud-Carrier CG, Fagen MC. 2013. Evaluating social media's capacity to develop engaged audiences in health promotion settings: Use of Twitter Metrics as a case study. Health Promotion Practice 14(2):157–162.

Updated March 2020

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number U02MC31613, MCH Advanced Education Policy, $3.5 M. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.