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Strengthening the evidence for maternal and child health programs

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Displaying records 1 through 2 (2 total).

8.1.1 # of MCH social marketing materials (brochures, blogs, website content, tweets, etc) that include healthy lifestyle messages for children (Delaware)

Measure Status: Active

Measurement Category: Category 1: measuring quantity of effort (counts and "yes/no" activities)

Service Type: Middle level: enabling services

Service Recipient: Activities related to systems-building

Goal: Increase the number of MCH materials that include healthy eating and physical activity messages

Numerator: Number of MCH materials that include incorporation healthy lifestyle messages for children

Denominator: N/A

Significance: The use of social media, websites, blogs as well as brochures can help bring public awareness of the benefits of healthy lifestyles. Social media and other emerging communication technologies have the potential to reach large and diverse populations and help reach individuals when, where and how they want to receive health messages.

Data Sources and Data Issues: MCH program data

Year: 2018/2020

Unit Type: Count, Unit Number: 20

8.2.2 Number of unique visitors to MCH social media including physical activity, healthy lifestyle messages, and activity challenges for adolescents ages 12 through 17. (Nevada)

Measure Status: Active

Measurement Category: Category 1: measuring quantity of effort (counts and "yes/no" activities)

Service Type: Middle level: enabling services

Service Recipient: Activities directed to families/children/youth

Goal: Increase the number of unique visitors to MCH social media including physical activity, healthy lifestyle messages, and activity challenges for adolescents ages 12 through 17.

Numerator: Number of unique visitors to MCH social media including physical activity, healthy lifestyle messages, and activity challenges for adolescents ages 12 through 17

Denominator: NA

Significance: With adolescents increasingly utilizing social media, this campaign is an effective way to reach them. The English and Spanish messages generated for this ongoing campaign were field tested with adolescents.

Data Sources and Data Issues: Nevada Title V/MCH Program Google Analytics

Year: 2018/2020

Unit Type: Count, Unit Number: 500,000

   

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number U02MC31613, MCH Advanced Education Policy, $3.5 M. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.