Khalil, G. E., Wang, H., Calabro, K. S., Mitra, N., Shegog, R., & Prokhorov, A. V. (2017). From the Experience of Interactivity and Entertainment to Lower Intention to Smoke: A Randomized Controlled Trial and Path Analysis of a Web-Based Smoking Prevention Program for Adolescents. Journal of medical Internet research, 19(2), e44. https://doi.org/10.2196/jmir.7174
Intervention Components (click on component to see a list of all articles that use that intervention): Education on Disease/Condition, Online Material/Education/Blogging, Online Games
Intervention Description: The ASPIRE web-based smoking prevention program targeted adolescents to reduce intention to smoke. It featured interactive elements, multimedia content, and engaging activities to educate about tobacco risks. The intervention group experienced the full ASPIRE program, while the control group had a text-based version. By comparing outcomes, the study assessed the impact of interactivity and entertainment on smoking prevention. ASPIRE aimed to engage adolescents effectively and prevent smoking initiation
Intervention Results: A total of 82 participants completed the study and were included in the analysis. Participants in the experimental condition were more likely to show a decrease in their intention to smoke than those in the control condition (beta=-0.18, P=.008). Perceived interactivity (beta=-0.27, P=.004) and entertainment (beta=-0.20, P=.04) were each associated with a decrease in intention to smoke independently. Results of path analyses indicated that perceived interactivity and perceived entertainment mediated the relationship between ASPIRE use and emotional involvement. Furthermore, perceived presence mediated the relationship between perceived interactivity and emotional involvement. There was a direct relationship between perceived entertainment and emotional involvement. Emotional involvement predicted a decrease in intention to smoke (beta=-0.16, P=.04).
Conclusion: Adolescents' experience of interactivity and entertainment contributed to the expected outcome of lower intention to smoke. Also, emphasis needs to be placed on the emotional experience during Web-based interventions in order to maximize reductions in smoking intentions. Going beyond mere evaluation of the effectiveness of a Web-based smoking prevention program, this study contributes to the understanding of adolescents' psychological experience and its effect on their intention to smoke. With the results of this study, researchers can work to (1) enhance the experience of interactivity and entertainment and (2) amplify concepts of media effects (eg, presence and emotional involvement) in order to better reach health behavior outcomes.
Study Design: Randomized controlled trial
Setting: Houston, Texas metro area
Population of Focus: Adolescents in secondary school settings
Sample Size: 82 youth
Age Range: ages 12-17
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