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Items in this list may be obtained from the sources cited. Contact information reflects the most current data about the source that has been provided to the MCH Digital Library.

Displaying records 1 through 1 (1 total).

Chaudhry A, Aarons-Mele M. 2022. Social Media Training for MCH Professionals. [Washington, DC]: Association of Maternal and Child Health Programs, 59 m 04 s; 58 m 44 s.

Annotation: These training sessions for Maternal and Child Health (MCH) professionals, recorded on February 15th and 22nd, 2022, offer a comprehensive guide to leveraging social media effectively. Presented by an expert with experience working with high-profile clients like Malala and President Obama, the training is divided into two sessions: "Platforms for a Purpose" and "Campaigns that Count." The first session covers developing marketing strategies, understanding audience relationships, selecting appropriate platforms based on demographics, influencer marketing, and case studies, concluding with an extensive Q&A. The second session builds on this foundation, addressing website development, campaign creation, brand voice establishment, resource allocation across multiple channels, strategic platform selection with posting schedules, and metrics for measuring success, again ending with audience questions. Together, these sessions provide practical guidance for MCH professionals to effectively integrate social media into their programmatic and policy initiatives.

Keywords: Social media [suggested keyword], Administrative policies, Title V programs, Communication, Marketing
   

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