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Strengthen the Evidence for Maternal and Child Health Programs

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Items in this list may be obtained from the sources cited. Contact information reflects the most current data about the source that has been provided to the MCH Digital Library.


Displaying records 1 through 20 (56 total).

U.S. Department of Health and Human Services. 2020. Catch-up to get ahead toolkit. Washington, DC: U.S. Department of Health and Human Services, multiple items.

Annotation: This resource provides messages and graphics to help spread awareness about catching up on childhood immunizations during the novel coronavirus, or COVID-19, pandemic during National Immunization Awareness Month in August. These materials are for the general public.

Contact: U.S. Department of Health and Human Services, 200 Independence Avenue, S.W., Washington, DC 20201, Telephone: (202) 619-0257 Secondary Telephone: (877) 696-6775 Web Site: http://www.hhs.gov Available from the website.

Keywords: Consumer education materials, Immunization, Media campaigns

U.S. Substance Abuse and Mental Health Services Administration. 2017. Focus on prevention: Strategies and programs to prevent substance use. Rockville, MD: U.S. Substance Abuse and Mental Health Services Administration, 59 pp.

Annotation: This guide aims to help groups and communities move from concerns about abuse of alcohol, tobacco, and illicit drugs to practical ways to get the word out about prevention. It provides a brief discussion and starting points for these focus topics: the strategic prevention framework, prevention theory, risk and protection, community needs, strategies that work, issues and audiences, community partners, connecting with your audience, social marketing, media and social media, and evaluation. A suggested event timeline and sample materials are provided to help develop a successful news conference, and a list of substance abuse prevention resources is included. A Spanish language version is also available from the publisher.

Contact: U.S. Substance Abuse and Mental Health Services Administration, One Choke Cherry Road, Rockville, MD 20857, Telephone: (877) SAMHSA-7 Secondary Telephone: (877) 726-4727 E-mail: Web Site: http://www.samhsa.gov Single copies available at no charge. Document Number: DHHS Pub. no. (SMA) 10-4120.

Keywords: Alcohol abuse, Communities, Drug abuse, Evaluation, Media campaigns, Prevention, Protective factors, Risk factors, Smoking, Spanish language materials

University of North Carolina at Chapel Hill School of Medicine, Center for Maternal and Infant Health. 2017. The National Preconception Health & Health Care Initiative: W.K. Kellogg Foundation Evaluation Report–April 2017. Chapel Hill, NC: University of North Carolina at Chapel Hill School of Medicine, Center for Maternal and Infant Health, 6 pp.

Annotation: This report summarizes the impact of a national preconception outreach and education initiative for young men and women and clinicians. Contents include media metrics following the launch of national consumer website and social media platform to increase the visibility of preconception health messages and provide young adults with essential, evidence-based information to improve their health, reduce their risks, and improve birth outcomes. Topics include launch results and analytic snapshot and information about the related grantee and preconception peer educator ambassador programs. Additional contents summarize the impact of a partnership to integrate preconception health into routine clinical care using a learning collaborative, peer-reviewed publications, a website, traditional media, social media, expanded conversations, conferences and webinars, and a national newsletter.

Contact: University of North Carolina at Chapel Hill School of Medicine, Center for Maternal and Infant Health, Old Clinic Building, Room 3018, Campus Box 7181, Chapel Hill, NC 27599-7181, Telephone: (919) 843-7865 Fax: (919) 843-7865 E-mail: cmih@med.unc.edu Web Site: https://www.mombaby.org/ Available from the website.

Keywords: Clinics, Communication, Community based services, Mass media, Measures, Men's health, National initiatives, Organizational change, Peer education, Preconception care, Prevention programs, Program evaluation, Public awareness campaigns, Public private partnerships, Reproductive health, Screening, Service integration, Technical assistance, Training, Women's health

National Birth Defects Prevention Network. 2017. World Birth Defects Day. Houston, TX: National Birth Defects Prevention Network, multiple items.

Annotation: These resources are designed to raise awareness of birth defects and expand surveillance, prevention, care, and research worldwide. Contents include a video, social media resources, and partner links.

Contact: National Birth Defects Prevention Network, 1321 Upland Drive, Suite 1561, Houston, TX 77043, E-mail: nbdpn@nbdpn.org Web Site: https://www.nbdpn.org Available from the website.

Keywords: Child mortality, Congenital anomalies, Infant mortality, Infants, International health, Mass media, Prevention programs, Public awareness campaigns, Public private partnerships, Young children

Washington Dental Service Foundation. 2014. The votes are in: Advocating for Medicaid adult dental coverage in Washington. Seattle, WA: Washington Dental Service Foundation, 8 pp.

Annotation: This toolkit describes strategies used to restore the Medicaid adult dental program in Washington. Topics include adapting advocacy materials to suit local needs, working with state policymakers, initiating a media campaign, and using social media tools.

Contact: Medicaid | Medicare | CHIP Services Dental Association , 4411 Connecticut Avenue, N.W., #104, Washington, DC 20008, Telephone: (202) 855-3993 Fax: (202) 248-2315 E-mail: mfoley@medicaiddental.org Web Site: http://www.medicaiddental.org Available from the website.

Keywords: Adults, Advocacy, Coalitions, Communication, Information networks, Media campaigns, Medicaid, Oral health, Policy development, Public private partnerships, State programs, Washington

Centers for Disease Control and Prevention, National Environmental Public Health Tracking Network. [2013]. Birth defects: A tool kit. [Atlanta, GA]: Centers for Disease Control and Prevention, National Environmental Public Health Tracking Network, 18 pp.

Annotation: This toolkit, which is geared toward public health professionals, offers tips for effectively delivering messages about birth defects to a variety of audiences, including state and local public and environmental health professionals, decision makers, and the interested public. The toolkit can be used to help meet the communication goals set by the Centers for Disease Control and Prevention's Environmental Public Health Tracking Network. Topics include goals and guiding principles, environmental public health before and after tracking, the Environmental Public Health Tracking Network: a timeline, key messages and talking points, facts, a sample article, and social media examples.

Contact: Centers for Disease Control and Prevention, 1600 Clifton Road, Atlanta, GA 30329-4027, Telephone: (800) 232-4636 Secondary Telephone: (888) 232-6348 E-mail: cdcinfo@cdc.gov Web Site: http://www.cdc.gov Available from the website.

Keywords: Communication, Congenital abnormalities, Educational materials, Mass Media, Prevention, Public awareness campaigns, Public awareness materials, Public heath

Washington Dental Service Foundation. 2013–. The Mighty Mouth. Seattle, WA: Washington Dental Service Foundation, multiple items.

Annotation: These resources are designed to help people understand that oral disease can be prevented and that good oral health is essential to overall health. Contents include how-to tips on topics such as toothbrushing, flossing, getting oral health checkups, smart snacking, questions to ask the dentist and physician, and finding and paying for oral health care. Additional resources include infographics, posters, a website widget and social media posts, and videos.

Contact: Washington Dental Service Foundation, P.O. Box 75983, Seattle, WA 98175-0983, Telephone: (206) 528-2373 Fax: E-mail: foundation@deltadentalwa.com Web Site: http://www.kidsoralhealth.org Available from the website.

Keywords: Disease prevention, Health promotion, Life course, Media campaigns, Nutrition, Oral health, Physical fitness, Public awareness campaigns, Public service announcements

Center for Medicaid, CHIP and Survey and Certification. 2013. The game plan: How school and community youth sports programs can help get eligible children enrolled in Medicaid and CHIP. Baltimore, MD: U.S. Centers for Medicare & Medicaid Services, 28 pp.

Annotation: This guide provides strategies and outreach materials to help coaches ensure that children get the health coverage they need. The guide is part of the U.S. Department of Health and Human Services' Connecting Kids to Coverage Challenge, which calls upon leaders in government, schools, and communities across the country to reach out and enroll all children eligible for Medicaid and the Children's Health Insurance Program. Contents include tips for getting the word out, potential partner organizations, getting media coverage and preparing a media pitch, and resources.

Contact: Insure Kids Now, Centers for Medicare and Medicaid Services, 7500 Security Boulevard, Baltimore, MD 21244, Web Site: https://www.insurekidsnow.gov Available from the website.

Keywords: Athletes, Children's Health Insurance Program, Community outreach, Mass media, Medicaid, National initiatives, Public awareness campaigns, Students

Eunice Kennedy Shriver National Institute of Child Health and Human Development. 2013. Media-smart youth. Rockville, MD: Eunice Kennedy Shriver National Institute of Child Health and Human Development, multiple items.

Annotation: This website describes Media-Smart Youth: Eat, Think, and Be Active!®, an interactive after-school education program for youth ages 11 to 13. The curriculum combines media literacy and youth development principles and practices with up-to-date research findings and federal recommendations about nutrition and physical activity. Topics include empowering young people to be aware, and think critically about, media's role in influencing nutrition and physical activity choices; building skills to make informed decisions in daily life; establishing healthy habits for life; and learning about media and creating products to educate their peers.

Contact: Eunice Kennedy Shriver National Institute of Child Health and Human Development, P.O. Box 3006, Rockville, MD 20847, Telephone: (800) 370-2943 Secondary Telephone: (888) 320-6942 Fax: (866) 760-5947 Web Site: https://www.nichd.nih.gov/Pages/index.aspx Available from the website.

Keywords: Adolescent health programs, Adolescents, After school programs, Consumer education, Curricula, Health promotion, Leadership, Mass media, Media campaigns, National programs, Nutrition, Peer education, Physical activity

GBSM. 2013. Oral health 2014: Delaware–An oral health literacy strategic communications plan. Dover, DE: Delaware Health and Social Services, Bureau of Oral Health and Dental Services, 24 pp.

Annotation: This report provides an overview of an oral health literacy campaign in Delaware, describes the campaign's communications approach, and discusses sustainability and next steps. Contents include information about the campaign's mission; successes; challenges; impact; and strategic levers, goals, and objectives. Additional topics include campaign strategies, collaborative structure, critical partners, stakeholders, target audiences, research, message platform, branding and identity, tactics, action steps, written materials, interactive tools, mass media, and grassroots community outreach. Information about funding and costs, measures of success, and a conclusion are also provided.

Contact: Delaware Health and Social Services, Bureau of Oral Health and Dental Services, Jesse Cooper Building, 417 Federal Street, Dover, DE 19901, Telephone: (302) 744-4554 Fax: (302) 661-7229 Web Site: http://dhss.delaware.gov/dph/hsm/ohphome.html Available from the website.

Keywords: Communication, Delaware, Health literacy, Mass media, Oral health, Program development, Public awareness campaigns, State initiatives, Sustainability

American Academy of Pediatric Dentistry. 2012–. The Mouth Monsters. Chicago, IL: American Academy of Pediatric Dentistry, multiple items.

Annotation: These resources for parents and young children feature cartoon "monsters" Ginger Bite-Us, Tartar the Terrible, and Tooth D.K. and focus on ways to keep teeth healthy and "monster-free." Contents include tips on creating tooth fairy traditions, promoting oral health in children with special needs, weaning from the pacifier, preparing for common types of childhood tooth injuries, and encouraging healthy habits at the holidays. Videos and information about the role of pediatric dentists are also included. Some materials are available in English and Spanish.

Contact: American Academy of Pediatric Dentistry, 211 East Chicago Avenue, Suite 1600, Chicago, IL 60611-2637, Telephone: (312) 337-2169 Fax: (312) 337-6329 Web Site: http://www.aapd.org Available from the website.

Keywords: Children, Disease prevention, Health promotion, Infants, Materials for children, Media campaigns, Oral health, Public awareness campaigns, Public service announcements, Spanish language materials

Centers for Disease Control and Prevention, Electronic Media Branch. 2012. CDC's guide to writing for social media. Atlanta, GA: Centers for Disease Control and Prevention, 58 pp.

Annotation: This publication provides guidance and lessons learned related to creating social media messages for use in health communication campaigns, activities, and emergency response efforts. Topics include writing more effectively using multiple social media channels, particularly Facebook, Twitter, and mobile phone text messaging. The guide is intended for a beginner audience, although some readers with an intermediate level may also find it useful.

Contact: Centers for Disease Control and Prevention, 1600 Clifton Road, Atlanta, GA 30329-4027, Telephone: (800) 232-4636 Secondary Telephone: (888) 232-6348 E-mail: cdcinfo@cdc.gov Web Site: http://www.cdc.gov Available from the website.

Keywords: Communication, Media campaigns, Public awareness campaigns, Social media

Rodriguez M, Horton B, Bammarito K. 2012. Toolkit for community health providers: Engaging ethnic media to inform communities about safe infant sleep. Washington, DC: National Center for Cultural Competence, 16 pp.

Annotation: This toolkit provides guidance on how community health providers can use media outreach to inform people about sudden unexpected infant death (SUID) and safe sleep. The toolkit discusses engaging ethnic media to achieve the greatest impact. The toolkit focuses on reaching communities at highest risk for SUID—African Americans, Hispanics (particularly Puerto Ricans), and Native Americans. Topics include understanding the audience, knowing what reporters need to tell a story, shaping a story, establishing relationships with reporters, and using the right tools to engage ethnic media outlets. [Funded by the Maternal and Child Health Bureau]

Contact: National Center for Cultural Competence, Georgetown University Center for Child and Human Development, P.O. Box 571485, Washington, DC 20057-1485, Telephone: (202) 687-5387 Secondary Telephone: (800) 788-2066 Fax: (202) 687-8899 E-mail: cultural@georgetown.edu Web Site: http://nccc.georgetown.edu Available from the website.

Keywords: Blacks, Communities, High risk groups, Hispanic Americans, Infant death, Mass media, Media campaigns, Outreach, Prevention, Puerto Ricans, SIDS, Safety, Sleep position

PRR. 2012. Healthy Teeth, Healthy Kids campaign launch recap. Baltimore, MD: Maryland Department of Health, Office of Oral Health, 61 pp. plus appendices.

Annotation: This report provides information from a statewide oral health literacy campaign in Maryland. Contents include background on information gathering, objectives, guiding principle, creating an evidence-based program, target audiences, building an infrastructure, campaign launch elements, and results. Additional topics include creating the oral health literacy plan and brand, campaign kick off, the paid media campaign, digital media elements and hotline, research, and observations and recommendations.

Contact: Maryland Department of Health and Mental Hygiene, Office of Oral Health, 201 West Preston Street, Third Floor, Baltimore, MD 21201, Telephone: (410) 767-5300 Secondary Telephone: (800) 735-2258 Fax: (410) 333-7392 E-mail: https://health.maryland.gov/Pages/contactus.aspx Web Site: http://phpa.dhmh.maryland.gov/oralhealth/Pages/home.aspx Available from the website.

Keywords: Health literacy, Marketing, Maryland, Mass media, Oral health, Outreach, Program development, Program planning, Public awareness campaigns, State initiatives, Statewide planning

Columbus Public Health, Franklin County Infant Safe Sleep Task Force. [2011]. Practice the ABCs of safe sleep. Columbus, OH: Columbus Public Health, Franklin County Infant Safe Sleep Task Force, 1 video (60 sec.).

Annotation: This public service announcement video provides tips on safe sleep for infants to prevent infant deaths. The video shows an infant lying in a safe sleep environment and is narrated by a health professional explaining how to ensure that an infant's sleep environment is safe. Topics include sleep surface, temperature, clothing, smoking, sleeping alone, bedding and soft toys, and crib safety.

Contact: Columbus Public Health, 240 Parsons Avenue, Columbus, OH 43215, Telephone: (614) 645-7417 Web Site: http://publichealth.columbus.gov Available from the website.

Keywords: Infant death, Local initiatives, Media campaigns, Multimedia, Primary prevention, Public service announcements, SIDS, Safety, Sleep position, Smoking, Unintentional injuries

National Healthy Start Association. 2011. Celebrate day 366: Every baby deserves a chance. Washington, DC: National Healthy Start Association,

Annotation: The campaign website contains an events calendar, a web badge, a fact card, and a toolkit with ideas for fundraising activities and advocacy; statistics; and tips for the media, public relations, and marketing. An order form for t-shirts, a tote, and a bike bottle is also available from the website. [Funded by the Maternal and Child Health Bureau]

Contact: National Healthy Start Association, 1325 G Street, N.W., Suite 500, Washington, DC 20005, Telephone: (202) 296-2195 E-mail: info@nationalhealthystart.org Web Site: http://www.nationalhealthystart.org Available from the website.

Keywords: Communities, Health promotion, Healthy Start, Infant mortality, Local programs, Marketing, Media campaigns, Multimedia, Prevention, Public awareness campaigns, Public relations

Michaud M. 2011. Immigrant media making new voices for community health: Lessons and recommendations from the field. [Madison, WI]: New Routes to Community Health, 43 pp.

Annotation: This report offers guidance on how to use the power of local media making as a tool for improving health initiatives in communities experiencing significant health disparities. Intended for community organizations and those who support social change, the report includes guidelines on creating local media for community health improvement, funding and evaluating local media, and infusing the media with new voices. The report explains the research methods used to compile the guidelines, profiles of participants, and an evaluation checklist for those planning to include community or locally-produced media in their social change initiative. It is available in English and Spanish.

Keywords: Community action, Health status disparities, Local initiatives, Media campaigns, Social change, Spanish language materials

Huberman B, Paliaro S. 2011. May: Teen pregnancy prevention month—Planning guidebook. (Rev. ed.). Washington, DC: Advocates for Youth, 74 pp.

Annotation: This planning guidebook is geared toward helping communities organize activities during National Teen Pregnancy Prevention Month. The guidebook includes information on how to organize local campaigns and offers ideas for local events. Guidance on involving adolescents in the planning, running, and evaluation of National Teen Pregnancy Prevention Month is included, as well as tips for working with the media. Sample forms and materials as well as a list of related resources are included.

Contact: Advocates for Youth, 2000 M Street, N.W., Suite 750, Washington, DC 20036, Telephone: (202) 419-3420 Fax: (202) 419-1448 Web Site: http://www.advocatesforyouth.org Available from the website.

Keywords: Adolescent attitudes, Adolescent behavior, Adolescent pregnancy, Adolescent sexuality, Community programs, Mass media, Prevention, Public awareness campaigns, Resource materials

Texas Department of Family and Protective Services. 2010-. Room to Breathe!. Austin, TX: Texas Department of Family and Protective Services, multiple items.

Annotation: This statewide campaign presents information and resources to educate new parents of newborns and other caregivers about the risk factors for sudden unexplained infant death, bed-sharing precautions, and best practices for infant safe sleep. Contents include a 4-minute video (The Rules of Safe Sleep); a brochure and tip sheet (Room to Breathe: Safe Sleeping for Your Baby and You); radio and TV spots; and a training curriculum (Safe Sleep for Babies: A Community Training). The contents are available in English and Spanish.

Contact: Texas Department of Family and Protective Services, P.O. Box 149030, Austin, TX 78714-9030, Telephone: (512) 438-4800 Secondary Telephone: (800) 252-5400 Web Site: http://www.dfps.state.tx.us Available from the website.

Keywords: Campaigns, Curricula, Infant death, Media campaigns, Primary prevention, SIDS, Safety, Sleep position, State initiatives, Texas, Unintentional injuries

Blake S, Oberdorf J, Rasmussen M. 2010. Youth guide to action on maternal health. New York, NY: Women Deliver, 26 pp.

Annotation: This guide provides tools, resources, and information to help young people increase awareness of maternal health issues such as family planning and preventable maternal mortality. Focusing on the use of new media and technology, the guide explains how young people can use and develop messages, projects, and campaigns to promote political, economic, social/cultural, and technological solutions. from becoming informed, to using social media, to evaluating project outcomes. A glossary of terms and a blogroll that provides links to online resources are included as appendices.

Contact: Women Deliver, 584 Broadway, Suite 306, New York, NY 10012, Telephone: (646) 695-9100 Fax: (646) 695-9145 E-mail: info@womendeliver.org Web Site: http://www.womendeliver.org Available from the website.

Keywords: Advocacy, Health promotion, Maternal Health, Public awareness campaigns, Social media, Young adults, Youth

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This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number U02MC31613, MCH Advanced Education Policy, $3.5 M. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.