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Search Results: MCHLine

Items in this list may be obtained from the sources cited. Contact information reflects the most current data about the source that has been provided to the MCH Digital Library.


Displaying records 1 through 20 (200 total).

American Academy of Pediatrics. n.d.. A minute for kids audio files. Elk Grove, IL: American Academy of Pediatrics, multiple items.

Oklahoma City-County Health Department. n.d.. Keep your baby safe from tobacco smoke. Oklahoma City, OK: Oklahoma City-County Health Department, 2 pp.

Annotation: This brochure for parents provides information about how to keep infants safe from tobacco smoke. The brochure discusses why tobacco is harmful, the three types of tobacco smoke (smoking, secondhand smoke, and thirdhand smoke), tips to protect infants from the effects of all types of smoke, and the benefits of keeping infants away from smoke.

Keywords: Asthma, Bronchitis, Consumer education materials, Costs, Infant health, Otitis media Pneumonia, Passive smoking, Prevention, SIDS, Safety, Smoking

American Academy of Pediatrics and Dartmouth Institute of Health Policy and Clinical Practice. n.d.. AAP Child Health Mapping Project. Elk Grove Village, IL: American Academy of Pediatrics, 1 v.

Annotation: This resource provides a geographic representation of child health in the United States. Contents include national and state-specific data on pediatric health care delivery at the Primary Care Service Area level. A range of maps is available including the number of children under age 18 per pediatrician, the number of children in linguistically-isolated households, median household income, the number of pediatric residents and fellows, and estimated vaccine coverage rates. An interactive mapping tool is available to members of the American Academy of Pediatrics.

Keywords: Access to health care, Children, Data sources, Geographic regions, Health care disparities, Immunization, Integrated information systems, Interactive media, Language barriers, Low income groups, Patient care planning, Pediatricians, Statewide planning, Work force

Centers for Disease Control and Prevention . n.d.. E-cigarettes and youth toolkit for partners: How you can help end the epidemic. Atlanta, GA: Centers for Disease Control and Prevention , 21 pp.

Annotation: This digital toolkit provides information and resources to help adolescent health partners reduce the use of e-cigarettes among middle- and high-school students. It includes a review of the different types of e-cigarettes and their harmful health effects; describes actions that key adult influencers can take to help end the e-cigarette epidemic, and provides free media and communication resources and ideas to help reach parents, educators, and health care providers. Included are fact sheets, sample health advisories, a sample newsletter article/blog post, digital and social media materials. and free materials for use in print, radio and television.

Keywords: Adolescent health, Educational materials, Media campaigns, Smoking cessation, Substance abuse prevention

Association of Maternal and Child Health Programs; University of North Carolina, Gillings School of Public Health; Vijaya K Hogan (VKH) Consulting LLC; et al. n.d.. Birth equity action map . Washington, DC: Association of Maternal and Child Health Programs,

Annotation: The Birth Equity Action Map is an interactive mapping tool that describes urgent actions needed by specific system actors (i.e., birth equity partners) to improve birth and racial equity, and it highlights where the system funders can use their leverage to accelerate birth equity. The tool is designed to accelerate the work of communities, coalitions, and funders in strategically assessing their efforts, identifying opportunities, and committing to specific actions to strengthen the birth equity and early childhood ecosystem.

Keywords: Access to health care, Childbirth, Health care disparities, Health care systems, Health equity, Interactive media, Maps, Maternal health, Perinatal care

Arkansas Department of Health, Office of Oral Health. [2025]. FY25 community impact report. Little Rock, AR: Arkansas Department of Health, Office of Oral Health, 7 pp.

Annotation: This report provides information about the impact of the Arkansas Department of Health, Office of Oral Health, on oral health in the community in 2023–2024. The report provides background information on the Office of Oral Health and discusses highlights and partnerships, impact across 75 counties, oral disease prevention, toothbrushing, fluoride varnish, dental sealants, oral health education, and media.

Keywords: Arkansas, Community health, Dental sealants, Disease prevention, Fluoride, Health education, Media, Oral health, State information

Public Health Communications Collaborative. 2025. Communicating about changes in public health. [no place]: Public Health Communications Collaborative, 3 pp.

Annotation: This guide is intended to help public health professionals communicate the impact on their communities of recent changes made by the U.S. Department of Health and Human Services and its agencies, increase awareness of budget and policy shifts, and build support for public health. The guide offers communication tips in the following categories: focusing on the public, not on politics; telling a public health story; and crafting an effective media pitch. Using plain language and culturally driven communications and employing owned channels to share a story are also discussed.

Keywords: Budgets, Information dissemination, Media campaigns, Public awareness, Public health, Public policy

Nebraska Perinatal Quality Improvement Collaborative. 2025. Postpartum alert toolkit. ,

Annotation: This toolkit provides an overview of the Postpartum Alert Initiative, a maternal safety program that utilizes teal wristbands to identify postpartum patients needing heightened monitoring for complications in the critical six-week period after delivery. It outlines the urgent need to address maternal mortality in Nebraska, which ranks 17th nationally. The toolkit details key implementation steps for birthing facilities, including designating program leadership, training healthcare teams using provided educational resources, integrating wristband distribution into discharge workflows, and conducting quarterly patient follow-up for program evaluation. Patient education materials in English, Spanish, Arabic, and Karen are provided to participating facilities at no cost, in one-pager, postcard, and wallet card formats. The toolkit also includes resources for healthcare providers and emergency services to enhance recognition of postpartum warning signs.

Keywords: Emergency medical services, Media campaigns, Nebraska, Postpartum care, Pregnancy complications, State initiatives

American Academy of Pediatrics. 2024. Safe to sleep campaign toolkit . Itasca, IL: American Academy of Pediatrics,

Annotation: This toolkit from the American Academy of Pediatrics provides a comprehensive collection of educational and promotional materials for healthcare providers and organizations to communicate safe sleep practices for infants. It includes videos ranging from 15 seconds to 2.5 minutes, downloadable posters, social media graphics, infographics, and articles addressing various aspects of safe sleep environments and practices. The materials are designed to support conversations with parents and caregivers about preventing Sudden Unexpected Infant Death (SUID) and making safe infant sleep the norm. Many resources are available in multiple languages, and the toolkit incorporates findings from parent and grandparent focus groups to ensure messaging resonates with families.

Keywords: Campaigns, Child safety, Mass media, SIDS, Safe sleep, Sleep position

U.S. Maternal and Child Health Bureau. 2024. Maternal mental health partner hotline toolkit. Rockville, MD: U.S. Maternal and Child Health Bureau,

Annotation: The National Maternal Mental Health Hotline Partner Toolkit is designed to help health care professionals and providers promote the 1-833-TLC-MAMA Hotline through various platforms such as newsletters, social media, workshops, and direct client services. The toolkit includes a range of social media graphics with different messages that can be adapted to reach specific community needs. These graphics are optimized for use on Facebook/X and Instagram. The toolkit also provides print materials, including flyers, wallet cards, and posters, in printer-ready formats. Flyers and posters are available in multiple versions and can be downloaded or ordered in 11" x 17" size from the Hotline Catalog page. Wallet cards are also available for download or order. These materials are intended for display in various settings such as community centers, places of worship, clinics, schools, and counseling offices to educate and inform help-seekers about the Hotline's services and support.

Keywords: Maternal health, Media campaigns, Mental health, Postpartum depression

American College of Obstetricians and Gynecologists. 2024. Status of state actions to extend postpartum Medicaid coverage. Washington, DC: American College of Obstetricians and Gynecologists,

Food and Drug Administration. 2023. The real cost cigarette prevention campaign . Silver Spring, MD: Food and Drug Administration,

Annotation: This website describes The Real Cost Cigarette Prevention Campaign--the U.S. Food and Drug Administration's youth tobacco prevention campaign aimed at ages 12-17. The site explains how the campaign works, provides research on the campaign's effectiveness, and links to quitting resources for youth. Free campaign posters and video advertisements are also available.

Keywords: Adolescent health, Educational materials , Media campaigns, Smoking Cessation, Substance use prevention, Youth

Office of the U.S Surgeon General; Centers for Disease Control and Prevention, Office on Smoking and Health. 2023. Know the risks: E-cigarettes and young people . Washington, DC: U.S. Department of Health and Human Services,

Annotation: This website describes the Know the Risk campaign, highlighting the health risks associated with the use of electronic cigaretttes, the uptick in the use of e-cigarettes among young people, and action steps that can be taken to help reduce the number of young people who use e-cigarettes. Prevention tips for parents; a public service announcement on the risks associated with nicotine; and a Surgeon General’s advisory on e-cigarette use among youth are included on the site. Additional materials include a print add, PSA video, conversation cards.

Keywords: , Adolescent health, Federal initiatives, Media campaigns, Nicotine, Prevention, Smoking cessation, Tobacco use

Johnson R, Eldridge GN, Khanal P, Zephryin LC. 2023. State policy trends to improve perinatal health outcomes. New York, NY: The Commonwealth Fund,

Policy Center for Maternal Mental Health . 2023. 2025 U.S. maternal mental health risk and resources by county . Los Angeles, CA: Policy Center for Maternal Mental Health,

Annotation: This interactive U.S. maternal mental health map provides a "risk factor score" for each county in the country based on the number of mental health providers, annual births, the provider ratio (number of reproductive-aged women vs. providers), and the provider shortage gap. The map visually illustrates which parts of the country have the highest and lowest maternal mental health gaps in access to care. The Policy Center website includes a description of the data sets and the methodology used to determine the "risk factor score," along with a report summarizing the mental health provider shortages and population risk.

Keywords: Access to care, Data, Data analysis, Data collection, Interactive media, Maps, Maternal health, Mental health, Mental health professionals, Risk assessment

The Digital Wellness Lab at Boston Children’s Hospital. 2022. Family digital wellness guide: What parents need to know about media and their child. Boston, MA: Center on Media and Child Health,

Annotation: This Digital Wellness Guide is designed to provide parents and caregivers with information and guidance based on clinical evidence and scientific research. In it, we discuss both the benefits and risks of digital media use and provide strategies for parents and caregivers of children from birth through young adulthood.

Keywords: Adolescent development, Adolescents, Child development, Children, Consumer education materials, Educational materials, Infant development, Infants, Interactive media, Technology, Toddlers, Young children

Centers for Disease Control and Prevention, Division of Reproductive Health. 2022. Hear Her Campaign . Atlanta, GA: Centers for Disease Control and Prevention,

Annotation: This website presents an overview of the Centers for Disease Control and Prevention's Hear Her campaign, which seeks to raise awareness of potentially life-threatening maternal warning signs during and after pregnancy. The site lists the signs and symptoms to be aware of; offers guidance for friends and family members of people who are pregnant; provides expert perspectives on how health professionals can help prevent pregnancy related deaths; and shares personal stories about pregnancy-related complications from American Indian women and others at risk of not being heard. Hear Her Campaign materials, including posters and handouts, conversation guides, and sample social media posts are also available on the site.

Keywords: Maternal mortality, Media campaigns, Perinatal care, Postpartum care, Pregnancy, Prevention, Racial discrimination

Chaudhry A, Aarons-Mele M. 2022. Social Media Training for MCH Professionals. [Washington, DC]: Association of Maternal and Child Health Programs, 59 m 04 s; 58 m 44 s.

Annotation: These training sessions for Maternal and Child Health (MCH) professionals, recorded on February 15th and 22nd, 2022, offer a comprehensive guide to leveraging social media effectively. Presented by an expert with experience working with high-profile clients like Malala and President Obama, the training is divided into two sessions: "Platforms for a Purpose" and "Campaigns that Count." The first session covers developing marketing strategies, understanding audience relationships, selecting appropriate platforms based on demographics, influencer marketing, and case studies, concluding with an extensive Q&A. The second session builds on this foundation, addressing website development, campaign creation, brand voice establishment, resource allocation across multiple channels, strategic platform selection with posting schedules, and metrics for measuring success, again ending with audience questions. Together, these sessions provide practical guidance for MCH professionals to effectively integrate social media into their programmatic and policy initiatives.

Keywords: Social media [suggested keyword], Administrative policies, Title V programs, Communication, Marketing

National Institute for Children's Health Quality. 2020. National SIDS awareness month social media toolkit. Boston, MA: National Institute for Children's Health Quality, 3 pp.

Annotation: This resource contains a collection of social media posts and graphics that can be used to raise awareness about Sudden Infant Death Syndrome (SIDS) and safe-sleep related deaths so that more babies reach year one. They include brief messages that can be posted to Twitter and graphics that can be copied and posted on various social media channels.

Keywords: Infant death, Prevention, SIDS: Sleep position, Social media

U.S. Department of Health and Human Services. 2020. Catch-up to get ahead toolkit. Washington, DC: U.S. Department of Health and Human Services, multiple items.

Annotation: This resource provides messages and graphics to help spread awareness about catching up on childhood immunizations during the novel coronavirus, or COVID-19, pandemic during National Immunization Awareness Month in August. These materials are for the general public.

Keywords: Consumer education materials, Immunization, Media campaigns

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The MCH Library is one of six special collections at Georgetown University, the nation's oldest Jesuit institution of higher education. The library is supported through foundation, private, university, state, and federal funding. This information or content and conclusions are those of the authors and should not be construed as the official position or policy of, nor should any endorsements be inferred by Georgetown University or the U.S. Government. Note: web pages whose development was supported by federal government grants are being reviewed to comply with applicable Executive Orders.