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Strengthen the Evidence for Maternal and Child Health Programs

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Items in this list may be obtained from the sources cited. Contact information reflects the most current data about the source that has been provided to the MCH Digital Library.


Displaying records 1 through 20 (95 total).

American Academy of Pediatrics. n.d.. A minute for kids audio files. Elk Grove, IL: American Academy of Pediatrics, multiple items.

American Academy of Pediatrics. 2024. Safe to sleep campaign toolkit . Itasca, IL: American Academy of Pediatrics,

Annotation: This toolkit from the American Academy of Pediatrics provides a comprehensive collection of educational and promotional materials for healthcare providers and organizations to communicate safe sleep practices for infants. It includes videos ranging from 15 seconds to 2.5 minutes, downloadable posters, social media graphics, infographics, and articles addressing various aspects of safe sleep environments and practices. The materials are designed to support conversations with parents and caregivers about preventing Sudden Unexpected Infant Death (SUID) and making safe infant sleep the norm. Many resources are available in multiple languages, and the toolkit incorporates findings from parent and grandparent focus groups to ensure messaging resonates with families.

Keywords: Campaigns, Child safety, Mass media, SIDS, Safe sleep, Sleep position

Johns Hopkins Bloomberg School of Public Health, Women's and Children's Health Policy Center. 2017. Strengthen the evidence base for maternal and child health programs: NPM 5–Safe sleep [NPM 5 brief]. Baltimore, MD: Johns Hopkins Bloomberg School of Public Health, Women's and Children's Health Policy Center, 3 pp.

Annotation: This brief identifies evidence-informed strategies for state Title V programs to consider to increase the number of infants placed to sleep on their backs. Contents include information about the evidence continuum and the approach to the review, including examples of each type of intervention and its evidence rating; key findings; and implications. The full review is also available. [Funded by the Maternal and Child Health Bureau]

Keywords: Block grants, Caregivers, Education, Evidence-based practice, Infants, Intervention, Literature reviews, Mass media, Measures, Model programs, Policy development, Primary prevention, Program planning, Resources for professionals, Safety, Sleep position, State MCH programs, Title V programs

Lai YH, Garcia S, Strobino D, Grason H, Minkovitz C. 2017. Strengthen the evidence for maternal and child health programs: National performance measure 5 safe sleep evidence review. Baltimore, MD: Johns Hopkins Bloomberg School of Public Health, Women's and Children's Health Policy Center, 38 pp. (brief 3 pp.).

Annotation: This document identifies evidence-informed strategies that state Title V programs might consider implementing to increase the number of infants placed to sleep on their backs. Contents include an introduction and background; review methods and results, including search results, characteristics of studies reviewed, intervention components, summary of study results, and evidence rating and evidence continuum; and implications of the review. [Funded by the Maternal and Child Health Bureau]

Keywords: Block grants, Caregivers, Education, Evidence-based practice, Infants, Intervention, Literature reviews, Mass media, Measures, Model programs, Policy development, Prevention, Program planning, Resources for professionals, Safety, Sleep position, State MCH programs, Title V programs

University of North Carolina at Chapel Hill School of Medicine, Center for Maternal and Infant Health. 2017. The National Preconception Health & Health Care Initiative: W.K. Kellogg Foundation Evaluation Report–April 2017. Chapel Hill, NC: University of North Carolina at Chapel Hill School of Medicine, Center for Maternal and Infant Health, 6 pp.

Annotation: This report summarizes the impact of a national preconception outreach and education initiative for young men and women and clinicians. Contents include media metrics following the launch of national consumer website and social media platform to increase the visibility of preconception health messages and provide young adults with essential, evidence-based information to improve their health, reduce their risks, and improve birth outcomes. Topics include launch results and analytic snapshot and information about the related grantee and preconception peer educator ambassador programs. Additional contents summarize the impact of a partnership to integrate preconception health into routine clinical care using a learning collaborative, peer-reviewed publications, a website, traditional media, social media, expanded conversations, conferences and webinars, and a national newsletter.

Keywords: Clinics, Communication, Community based services, Mass media, Measures, Men's health, National initiatives, Organizational change, Peer education, Preconception care, Prevention programs, Program evaluation, Public awareness campaigns, Public private partnerships, Reproductive health, Screening, Service integration, Technical assistance, Training, Women's health

National Birth Defects Prevention Network. 2017. World Birth Defects Day. Houston, TX: National Birth Defects Prevention Network, multiple items.

National Physical Activity Plan Alliance. 2016. National physical activity plan. [Columbia, SC]: National Physical Activity Plan,

Annotation: This U.S. National Physical Activity Plan is a comprehensive set of policies, programs, and initiatives designed to increase physical activity in all segments of the U.S. population. The Plan aims to foster a national culture that supports physically active lifestyles. Its ultimate purpose is to improve health, prevent disease and disability, and enhance quality of life. It provides recommendations for nine societal sectors: business and industry; community, recreation, fitness, and parks; education; faith-based settings; healthcare; mass media; public health; sport; and transportation, land use, and community design.

Keywords: Business, Communities, Education, Health care, Health promotion, Industry, Initiatives, Mass media, Physical activity, Programs, Public health, Sports

Healthy Schools Network. 2016. Towards healthy schools: Reducing risks to children. Albany, NY: Healthy Schools Network, 66 pp.

Annotation: This report features published media reports from states on school environmental conditions. Contents include data on key characteristics of schools, staff, and poverty levels; structural support mechanisms that exist for schools at the state level; and programs available in some states to address identified external impacts on children such as food allergies, hazardous cleaning products, indoor air quality, and lead and asbestos contamination. Information from interviews with state and county environmental health directors about children and learning environments are also included.

Keywords: Data, Environmental exposure, Facilities, Financing, Mass media, Policy analysis, Public health services, Public schools, Risk factors, Safety, School age children, School health, State programs

National Center for Injury Prevention and Control, Division of Unintentional Injury Prevention. 2015. Guide to writing about traumatic brain injury in news and social media. Atlanta, GA: Centers for Disease Prevention and Control, 8 pp.

Annotation: This guide is designed to assist media writers, editors, and bloggers in crafting stories and highlighting ways to help prevent traumatic brain injuries (TBIs) from all causes. Topics include TBI as a preventable public health issue, groups at risk for TBI, tips for accurate reporting and story development, and resources for more information.

Keywords: Guidelines, Injury prevention, Mass media, Online discussion groups, Online journals, Resources for professionals, Risk factors, Traumatic injuries, Writing

American Academy of Pediatrics, Campaign for Dental Health. 2015. Fluoridation toolkit: A resource for health advocates. Elk Grove Village, IL: American Academy of Pediatrics, Campaign for Dental Health, multiple items.

Annotation: This toolkit for advocates provides resources for educating communities about community water fluoridation. Contents include sample blog posts, a memo for newspaper editors, letters to the editor, tips for talking to reporters, remarks to help parents and health professionals talk to city council or local board members, a resolution observing community water fluoridation's 70th anniversary, and social media messages. A user's guide is included.

Keywords: Advocacy, Community based services, Fluorides, Mass media, Oral health, Preventive health services, Social media, Water

Family Voices, IMPACT. 2015. Well Visit Planner media toolkit. Albuquerque, NM: Family Voices, IMPACT, multiple items.

Annotation: This toolkit is designed to help families raise awareness about the Well-Visit Planner™, a tool to help parents of children ages four months to 6 years learn about and plan for their child's next preventive care visit. Contents include handouts in English and Spanish, sample articles, videos, presentations, social media content, and web buttons. [Funded by the Maternal and Child Health Bureau]

Keywords: Consumer education materials, Families, Mass media, Patient care planning, Pediatric care, Preventive health services, Spanish language materials, Special health care needs, Young children

Legacy. 2014. Vaporized: E-cigarettes, advertising, and youth. Washington, DC: [American Legacy Foundation], 22 pp.

Annotation: This paper presents findings from two studies on electronic cigarette (e-cigarette) advertising and its impact on youth. Contents include information about use and awareness among adolescents and young adults, and industry advertising. Topics include awareness of e-cigarette advertising, spending across channels and by brand, and advertising reach across TV and print among adolescents ages 12-17 and among young adults ages 18-24. The appendix contains information on the demographics of study participants and the e-cigarette brands included in the analysis.

Keywords: Adolescents, Advertising, Consumer protection, Mass media, Nicotine, Poisons, Research, Smoking, Statistical data, Young adults

Action Alliance for Suicide Prevention. 2014. Action Alliance framework for successful messaging. Washington, DC: Action Alliance for Suicide Prevention, multiple items.

Annotation: This resource is designed to help people messaging about suicide to develop messages that are strategic, safe, positive, and make use of relevant guidelines and best practices. Topics include why and how the framework was developed including background research, why it is important, and how it is unique; principles of effective communications, key planning steps, and tips for messaging strategically; message "don'ts," tips for messaging safely, and how safety fits into the framework; ways to be positive, tips for conveying a positive narrative, and how positive narrative fits into the framework; and guidelines for specific types of messaging. Additional resources and examples that illustrate the framework are included.

Keywords: Communication, Mass media, Planning, Public health education, Research, Safety, Strategic plans, Suicide

National Public Health Information Coalition. 2014. Ethnic media outreach guide for public health communicators: Practical advice for working with media on important public health issues. Marietta, GA: National Public Health Information Coalition, 4 pp.

Annotation: This guide provides practical advice and strategies for working with an agency’s leadership to communicate with media serving ethnic populations.

Keywords: Communication, Mass media, Public relations

Centers for Disease Control and Prevention, National Environmental Public Health Tracking Network. [2013]. Birth defects: A tool kit. [Atlanta, GA]: Centers for Disease Control and Prevention, National Environmental Public Health Tracking Network, 18 pp.

Annotation: This toolkit, which is geared toward public health professionals, offers tips for effectively delivering messages about birth defects to a variety of audiences, including state and local public and environmental health professionals, decision makers, and the interested public. The toolkit can be used to help meet the communication goals set by the Centers for Disease Control and Prevention's Environmental Public Health Tracking Network. Topics include goals and guiding principles, environmental public health before and after tracking, the Environmental Public Health Tracking Network: a timeline, key messages and talking points, facts, a sample article, and social media examples.

Keywords: Communication, Congenital abnormalities, Educational materials, Mass Media, Prevention, Public awareness campaigns, Public awareness materials, Public heath

Alliance for Health Reform. 2013. Covering health issues: A sourcebook for journalists. Washington, DC: Alliance for Health Reform, 180 pp.

Annotation: This Sourcebook provides information and data on health care topics, including the Patient Protection and Affordable Care Act, health care costs, health information technology, quality of care, health insurance exchanges, Medicare, Medicaid and the Children's Health Insurance Program., dual eligibles, long-term services and support, disparities in health and health care, mental health and substance abuse, and public health and prevention. It also includes the names and contact details for top experts in each subject area and a comprehensive glossary of health care policy terms.

Keywords: Children's Health Insurance Program, Barriers, Costs, Health care reform, Health insurance, Long term care, Mass media, Medicaid, Medicare, Mental health, Prevention, Public health, Quality assurance, Substance abuse, Technology

Asian and Pacific Islander American Health Forum. 2013. The Affordable Care Act #ACAturns3: A planning and educational toolkit for Asian American, Native Hawaiian, and Pacific Islander Communities. San Francisco, CA: Asian and Pacific Islander American Health Forum, 32 pp.

Annotation: This toolkit for community organizers provides information about how to plan an Affordable Care Act (ACA) third birthday party community event for Asian American, Native Hawaiian, and Pacific Islander communities. The toolkit includes suggestions for events, a planning worksheet, sample postcard and information on how to use them, sample taglines that can be translated, information about the health insurance marketplace, and ideas for how to use social media.

Keywords: Access to health care, Asian Americans, Communities, Community action, Community participation, Hawaiians, Health, Health Insurance, Legislation, Mass media, Pacific Islanders

Center for Medicaid, CHIP and Survey and Certification. 2013. The game plan: How school and community youth sports programs can help get eligible children enrolled in Medicaid and CHIP. Baltimore, MD: U.S. Centers for Medicare & Medicaid Services, 28 pp.

Annotation: This guide provides strategies and outreach materials to help coaches ensure that children get the health coverage they need. The guide is part of the U.S. Department of Health and Human Services' Connecting Kids to Coverage Challenge, which calls upon leaders in government, schools, and communities across the country to reach out and enroll all children eligible for Medicaid and the Children's Health Insurance Program. Contents include tips for getting the word out, potential partner organizations, getting media coverage and preparing a media pitch, and resources.

Keywords: Athletes, Children's Health Insurance Program, Community outreach, Mass media, Medicaid, National initiatives, Public awareness campaigns, Students

Eunice Kennedy Shriver National Institute of Child Health and Human Development. 2013. Media-smart youth. Rockville, MD: Eunice Kennedy Shriver National Institute of Child Health and Human Development, multiple items.

Annotation: This website describes Media-Smart Youth: Eat, Think, and Be Active!®, an interactive after-school education program for youth ages 11 to 13. The curriculum combines media literacy and youth development principles and practices with up-to-date research findings and federal recommendations about nutrition and physical activity. Topics include empowering young people to be aware, and think critically about, media's role in influencing nutrition and physical activity choices; building skills to make informed decisions in daily life; establishing healthy habits for life; and learning about media and creating products to educate their peers.

Keywords: Adolescent health programs, Adolescents, After school programs, Consumer education, Curricula, Health promotion, Leadership, Mass media, Media campaigns, National programs, Nutrition, Peer education, Physical activity

National Center for Family / Professional Partnerships. 2013. FLU and children / youth with special health care needs (CYSHCN). Albuquerque, NM: National Center for Family / Professional Partnerships, multiple items.

Annotation: These resources are designed to help parents and other caregivers protect children and youth at highest risk for influenza complications. Contents include a fact sheet, a media toolkit, a web-based portal for submitting a family story, a flu vaccine finder, a letter for parents and caregivers to give to their pediatrician, and presentation slides. The fact sheet is available in English and Spanish. [Funded by the Maternal and Child Health Bureau]

Keywords: Adolescents, Children, Disease prevention, Families, High risk groups, Immunization, Influenza, Mass media, Spanish language materials, Special health care needs

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The MCH Library is one of six special collections at Georgetown University, the nation's oldest Jesuit institution of higher education. The library is supported through foundation, private, university, state, and federal funding. This information or content and conclusions are those of the authors and should not be construed as the official position or policy of, nor should any endorsements be inferred by Georgetown University or the U.S. Government. Note: web pages whose development was supported by federal government grants are being reviewed to comply with applicable Executive Orders.