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Strengthen the Evidence for Maternal and Child Health Programs

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Glanz K, Rimer BK, Viswanath K, eds. 2015. Health behavior: Theory, research, and practice. (5th ed.). San Francisco, CA: Josey-Bass, 485 pp.

Annotation: This book's major emphasis is on the analysis and application of health behavior theories to public health and health promotion practice. It discusses models of individual behavior (such as health belief, reasoned action, and stages of change); models of interpersonal behavior (such as social support, stress and coping, and interpersonal communication); and community and group models (such as community engagement, diffusion of public health interventions, and the changing media environment). It also discusses planning models, behavioral economics, and social marketing.

Keywords: Health behavior, Health promotion. Textbooks, Public health, Theories

The MCH Digital Library is one of six special collections at Geogetown University, the nation's oldest Jesuit institution of higher education. It is supported in part by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under award number U02MC31613, MCH Advanced Education Policy with an award of $700,000/year. The library is also supported through foundation and univerity funding. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.