University of North Carolina at Chapel Hill School of Medicine, Center for Maternal and Infant Health. 2017. The National Preconception Health & Health Care Initiative: W.K. Kellogg Foundation Evaluation Report–April 2017. Chapel Hill, NC: University of North Carolina at Chapel Hill School of Medicine, Center for Maternal and Infant Health, 6 pp.
Annotation: This report summarizes the impact of a national preconception outreach and education initiative for young men and women and clinicians. Contents include media metrics following the launch of national consumer website and social media platform to increase the visibility of preconception health messages and provide young adults with essential, evidence-based information to improve their health, reduce their risks, and improve birth outcomes. Topics include launch results and analytic snapshot and information about the related grantee and preconception peer educator ambassador programs. Additional contents summarize the impact of a partnership to integrate preconception health into routine clinical care using a learning collaborative, peer-reviewed publications, a website, traditional media, social media, expanded conversations, conferences and webinars, and a national newsletter.
Contact: University of North Carolina at Chapel Hill School of Medicine, Center for Maternal and Infant Health, Old Clinic Building, Room 3018, Campus Box 7181, Chapel Hill, NC 27599-7181, Telephone: (919) 843-7865 Fax: (919) 843-7865 E-mail: firstname.lastname@example.org Web Site: https://www.mombaby.org/ Available from the website.
Keywords: Clinics, Communication, Community based services, Mass media, Measures, Men's health, National initiatives, Organizational change, Peer education, Preconception care, Prevention programs, Program evaluation, Public awareness campaigns, Public private partnerships, Reproductive health, Screening, Service integration, Technical assistance, Training, Women's health