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Items in this list may be obtained from the sources cited. Contact information reflects the most current data about the source that has been provided to the MCH Digital Library.

Displaying records 1 through 7 (7 total).

U.S. Department of Health and Human Services, Office on Women's Health. 2013. It's only natural: Mother's love, mother's milk. Washington, DC: U.S. Department of Health and Human Services, Office on Women's Health,

Annotation: This website offers information to help African-American new mothers and their families understand the benefits of breastfeeding, make breastfeeding work, and get the support they need to breastfeed their infants.Topics include planning ahead, breastfeeding myths, overcoming challenges, finding support, and fitting breastfeeding into women's lives. One woman's breastfeeding story is also presented, and links to related information are included.

Keywords: Blacks, Breastfeeding, Breastfeeding promotion, Consumer education materials, Families, Infant health, Mothers, Parent support services, Public awareness campaigns, Women's health

Centers for Disease Control and Prevention. [2012]. Doctors in action: A call to action from the Surgeon General to support breastfeeding. [Atlanta, GA]: Centers for Disease Control and Prevention, 2 pp.

Annotation: This fact sheet explains how physicians and other health professionals can support breastfeeding in clinical care practices. It describes how doctors can support their patients' intentions to breastfeed; provide best practices guidelines and breastfeeding support; avoid serving as advertisers for infant formula; develop skilled lactation care teams; and help create health care systems that guarantee continuity of skilled support for lactation between hospitals and health care settings in the community. Included are key actions steps identified by the Surgeon General to support breastfeeding in clinical care and a call for changes in clinical care practices that promote breastfeeding.

Keywords: Breastfeeding promotion, Breastfeeding promotion campaigns, Family support, Health care systems, Lactation management, Physicians, Public health

Centers for Disease Control and Prevention. [2012]. Nurses in action: A call to action from the Surgeon General to support breastfeeding. [Atlanta, GA]: Centers for Disease Control and Prevention, 2 pp.

Annotation: This fact sheet explains how nurses can help breastfeeding mothers in clinical care practices. It describes how nurses can support mothers' intentions to breastfeed; promote breastfeeding as a standard of care; seek out opportunities to improve knowledge and skills; develop skilled lactation care teams. and provide breastfeeding support after hospital discharge. Included are key actions steps identified by the Surgeon General to support breastfeeding in clinical care and a call for changes in clinical care practices that promote breastfeeding.

Keywords: Breastfeeding promotion, Breastfeeding promotion campaigns, Family support, Health care systems, Lactation management, Nurse clinicians, Physicians, Public health

Centers for Disease Control and Prevention. [2012]. Health care leadership in action: A call to action from the Surgeon General to support breastfeeding. [Atlanta, GA]: Centers for Disease Control and Prevention, 2 pp.

Annotation: This fact sheet explains how to support breastfeeding in health care systems by improving maternity care practices, providing breastfeeding support after hospital discharge, improving clinician knowledge and skills, including breastfeeding support as a standard of care, and developing skilled lactation care teams. Included are key actions steps identified by the Surgeon General to support breastfeeding in health care systems and a call for changes in health care that promote breastfeeding.

Keywords: Advocacy, Breastfeeding promotion, Breastfeeding promotion campaigns, Health care systems, Public health

Whitacre PT, Moats S; Institute of Medicine. 2011. Updating the USDA National Breastfeeding Campaign: Workshop summary. Washington, DC: National Academies Press, 114 pp.

Annotation: This document presents presentations and discussions from a workshop held to provide input on how to effectively build on the successes of the national breastfeeding support and promotion campaign, Loving Support Makes Breastfeeding Work, launched in 1997. The workshop focused on using an evidence-based social marketing strategiy to make the campaign relevant and effective. The document summarizes opening remarks from the president of the National WIC Association; discusses changes over the past 15 years; describes lessons learned from other public health campaigns; and discusses suggestions for moving the social marketing campaign forward, including program components and messages, communication tools, implementation tools for state WIC programs, strategic community-based partnerships, identification of research gaps, and evaluation of program success.

Keywords: Breastfeeding promotion, Breastfeeding promotion programs, Communication, Community programs, Program evaluation, Public awareness campaigns, Research, WIC Program

U.S. Food and Nutrition Service, Supplemental Foods Program Division. 2008. Breastfeeding: A magical bond of love. Alexandria, VA: U.S. Food and Nutrition Service, Supplemental Foods Program Division,

Annotation: This resource, a WIC Hispanic breastfeeding and promotion project, provides research--based, culturally-sensitive breastfeeding resources that address perceived barriers to breastfeeding among Hispanic participants. It provides a project summary plus these resources in English and Spanish: posters; brochures for mothers, fathers, and grandmothers; and a DVD. A Q and A guide for the video is also available.

Keywords: Breastfeeding, Breastfeeding promotion, Consumer education materials, Multimedia, Public awareness campaigns, Spanish language materials, Videos, WIC Program

WIC Works Resource System. 1996-. Loving support makes breastfeeding work. Beltsville, MD: WIC Works Resource System,

Annotation: This electronic resource provides information and materials developed as part of the Loving Support Makes Breastfeeding Work promotion campaign, a cooperative agreement between the U.S. Department of Agriculture's (USDA) Food and Nutrition Service and Best Start Social Marketing Inc. The resource includes links to community-based programs that are implementing the Loving Support program; tools to help communities promote breastfeeding; and downloadable pamphlets that offer guidance and support for breastfeeding mothers. Materials are available in English and Spanish. Some materials are intended for Native American audiences and portray Native Americans in the illustrations. The site also provides a link to the USDA's WIC Works Resource System which provides online training and education materials on breastfeeding for staff of the Special Supplemental Nutrition Program for Women, Infants and Children (WIC).

Keywords: Breastfeeding, Breastfeeding promotion, Community programs, Consumer education materials, Health promotion, Media campaigns, Model programs, Nutrition, Peer support programs, Social support, Spanish language materials
   

The MCH Digital Library is one of six special collections at Geogetown University, the nation's oldest Jesuit institution of higher education. The library is supported through foundation, univerity, state, and federal funding. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by the U.S. Government. Note: web pages whose development was supported by federal government grants are being reviewed to comply with applicable Executive Orders.