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Items in this list may be obtained from the sources cited. Contact information reflects the most current data about the source that has been provided to the MCH Digital Library.

Displaying records 1 through 4 (4 total).

Gantz W, Schwartz N, Angelini JR, Rideout V. 2007. Food for thought: Television food advertising to children in the United States. Washington, DC: Henry J. Kaiser Family Foundation, 55 pp.

Annotation: This report paints a picture of the current landscape of food advertising on television to children, to help inform the efforts of policymakers and the food and media industries, and to provide a benchmark for measuring change in the years ahead. Chapter topics include an overview of non-programming content on television, food advertising on television, and the amount of food advertising seen by children. Information is provided on the study methodology, statistical data are included in tables, and references conclude the report.

Contact: Henry J. Kaiser Family Foundation, Washington, DC Office/Public Affairs Center, 1330 G Street, N.W., Washington, DC 20005, Telephone: (202) 347-5270 Fax: (202) 347-5274 E-mail: Web Site: http://www.kff.org/about/bjcc/bjcc_floor.cfm Available from the website.

Keywords: Advertising, Children, Food habits, Media campaigns, Television

Perry M, Smith VK, Smith CN, Chang C. 2000. Marketing Medicaid and CHIP: A study of state advertising campaigns. Washington, DC: Kaiser Commission on Medicaid and the Uninsured, 40 pp.

Annotation: This study is a nationwide analysis of states' advertising campaigns for children's health coverage programs. The study, which is based on an analysis of primary print, television, and radio ads submitted by 38 states, identifies themes that cut across state's outreach materials. It reveals common messages, themes, and images that states are using to promote enrollment in Medicaid and state child health insurance programs (CHIP). The study also contains suggestions, based on interviews with state officials and past survey and focus group research, for pushing these campaigns further and for increasing CHIP and Medicaid enrollment.

Keywords: Advertising campaigns, Children', Comparative analysis, Medicaid, Reports, State programs, s Health Insurance Program

Maibach E, Parrott RL, eds. 1995. Designing health messages: Approaches from communication theory and public health practice. Thousand Oaks, CA: Sage Publications, 304 pp.

Annotation: This book of essays examines the theory and practice of health message design. The book considers several theories of communication and how those theories apply in health messages. Also included is information on audience centered strategies, use of databases, and recent developments in informing patients about their prescription drugs.

Contact: Sage Publications, 2455 Teller Road, Thousand Oaks, CA 91320-2218, Telephone: (805) 499-9774 Secondary Telephone: (800)818-7243 Fax: (805) 499-0871 E-mail: [email protected] Web Site: http://www.sagepub.com $24.50 plus $3.50 shipping and handling for the first item and $1.00 for each additional item. Document Number: ISBN 0-8039-5398-4.

Keywords: Advertising, Health promotion, Mass media, Media campaigns, Public service announcements

Public Health Service, Office of the Surgeon General. 1989. Surgeon General's Workshop on Drunk Driving: Background papers. Rockville, MD: Office of the Surgeon General, 260 pp. (OSAP prevention library; no. 1)

Annotation: The background papers in this volume were commissioned to provide a foundation for and launch the discussion of the expert panels of the workshop. The authors presented state of the art in the different fields and describe the various attempts throughout the country and world to prevent alcohol-impaired driving. The topics were alcohol beverage control policies, mass communication effects on drinking and driving, epidemiologic perspectives on drunk driving, controlling injuries due to drinking and driving, the effectiveness of legal sanctions in dealing with drinking drivers, issues in the enforcement of impaired driving laws, transportation and alcohol service policies, injury control, youth impaired driving, problems among Native Americans and Alaska Natives, drunk driving among blacks and Hispanics, treatment, and citizen advocacy.

Contact: U.S. Office of the Surgeon General, U.S. Department of Health and Human Services, 200 Independence Ave., SW, Humphrey Bldg., Suite 701H, Washington, DC 20201, Telephone: (240) 276-8853 Fax: (202) 401-7529 E-mail: [email protected] Web Site: http://www.surgeongeneral.gov/index.html Price unknown.

Keywords: Adolescents, Advertising, Advocacy, Advocacy, Alaska natives, American Indians, Blacks, Business, Consumer education, Criminal justice system, Data, Epidemiology, Hispanic Americans, Impaired driving, Industry, Injury prevention, Intervention, Law enforcement, Legislation, Mass media, Media campaigns, Motor vehicles, Outreach, Policies, Political systems, Prevention, Rehabilitation
   

The MCH Digital Library is one of six special collections at Geogetown University, the nation's oldest Jesuit institution of higher education. It is supported in part by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under award number U02MC31613, MCH Advanced Education Policy with an award of $700,000/year. The library is also supported through foundation and univerity funding. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.