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Strengthen the Evidence for Maternal and Child Health Programs

Outreach Programs and Strategies Bibliography

Outreach Programs and Strategies

Bibliography of Materials from MCHLine®

This bibliography of 11 items is drawn from MCHLine®, the MCH Digital Library online catalog. It includes selected materials published in the last ten years that describe outreach programs and training materials and guidelines for outreach workers, particularly activities in state children's health insurance programs.

The MCH Digital Library focuses on publications from federal and state agencies, from grantees of federal and state agencies, and from professional and voluntary organizations. It contains unique materials on the history of maternal and child health in the United States, policy papers, reports, conference proceedings, manuals, survey instruments, guidelines, and curricula. The library does not collect materials on clinical medicine. Consumer health materials and commercially published materials are collected very selectively.

Displaying 11 records.

Enroll America. 2013. Outreach planning 101. Washington, DC: Enroll America, 4 pp. (Outreach guide)

Annotation: This outreach guide provides ideas on how to get started on an outreach plan, tips to keep in mind to plot out strategies and materials, ways to inform people about the new health coverage options, and an outreach worksheet to track success.

Contact: Enroll America, 1001 G Street, NW, 8th Floor, Washington, DC 20001, Telephone: (202) 737-6340 E-mail: Web Site: Available from the website.

Keywords: Enrollment, Health care reform, Health insurance, Outreach, Patient Protection and Affordable Care Act, Uninsured persons

Health Outreach Partners. [2012]. National outreach guidelines for underserved populations. Oakland, CA: Health Outreach Partners, 13 pp.

Annotation: The ten guidelines presented in this document are grouped into three broad categories: person-focused, community-focused, and program-focused. Under each guideline, several possible strategies for implementation are suggested. Guideline topics include access to care, health education, outreach-centered case management, behavioral health support, clinical outreach, eligibility assistance, community-based outreach, advocacy, community collaboration, and program planning and evaluation. The guidelines and accompanying strategies are intended to provide direction for how to most effectively use outreach to increase access to and utilization of comprehensive primary health care services in underserved communities.

Contact: Health Outreach Partners, 405 14th Street, Suite 909, Oakland, CA 94612, Telephone: (510) 268-0091 Fax: (510) 268-0093 E-mail: Web Site: Available from the website.

Keywords: Communities, Community based services, Community health services, Guidelines, Outreach, Underserved communities

DentaQuest Foundation. 2012. An electronic compendium of resources for building oral health coalitions. Westborough, MA: DentaQuest Foundation, 50 pp.

Annotation: This compendium is intended to serve professionals in building community-based coalitions dedicated to improving oral health. The compendium organizes the literature into three broad categories: (1) the role of community-based coalitions in health promotion, (2) how to build a successful coalition, and (3) case studies of successful coalitions. Topics include assessing needs and resources, best practice guidelines, establishing collaborations, communications and conflict, management and leadership, media outreach, planning and implementation, and policy development and research. The citations in the compendium link to free, full-text publications crossing the fields of communication, management practice, oral health, prevention, psychology, public health education, and public policy.

Contact: CareQuest Institute for Oral Health, 465 Medford Street, Boston, MA 02129-1454, Telephone: (617) 886-1700 Web Site: Available from the website.

Keywords: Case studies, Coalitions, Community role, Health promotion, Manuals, Oral health, Resources for professionals

Gomez OC, Day L, Artiga S. 2011. Connecting eligible immigrant families to health coverage and care: Key lessons from outreach and enrollment workers. Washington, DC: Kaiser Commission on Medicaid and the Uninsured, 15 pp. (Issue paper)

Annotation: This report identifies the role of Medicaid and the Children's Health Insurance Program (CHIP) for immigrant families; describes the key barriers that lawfully-residing immigrant families face in accessing health coverage; and presents community-based strategies that have proven successful in overcoming these barriers. The report is based on findings from four focus groups that were conducted during July and August 2011 with outreach workers who serve immigrant communities in California, the District of Columbia, and Florida.

Contact: Kaiser Program on Medicaid and the Uninsured, 1330 G Street, N.W., Washington, DC 20005, Telephone: (202) 347-5270 Fax: (202) 347-5274 E-mail: Web Site: Available from the website.

Keywords: Health status disparities, Access to health care, Barriers, Children's Health Insurance Program, Community programs, Enrollment, Health care reform, Immigrants, Medicaid

Dworkin P, Bogin J, Carey M, Duplessis K, Honigfeld L, Hernandez R, Hughes M. 2010. How to develop a statewide system to link families with community resources: A manual for replication of the Help Me Grow System. New York, NY: Commonwealth Fund, 23 pp.

Annotation: This replication manual offers guidance for exploring, creating, and/or enhancing a system to connect children with or without risk for developmental or behavioral problems with community resources. It is based on Connecticut's Help Me Grow initiative to assist families, primary care practices, and other community-based providers in identifying developmental or behavioral concerns in children from birth through age 8. Contents include general guidance on framing the issue; administrative oversight; outreach to primary care practices; the call center, resource inventory, and data collection; community involvement; and evaluation. The manual also provides descriptions of Help Me Grow replication sites. A brief and presentation are also available.

Contact: Commonwealth Fund, One East 75th Street, New York, NY 10021, Telephone: (212) 606-3800 Fax: (212) 606-3500 E-mail: Web Site: Available from the website.

Keywords: Children with special health care needs, Cognitive development, Community based services, Community coordination, Community health services, Early childhood development, Emotional development, Family support, High risk children, Local programs, Screening, State programs

Kaiser Commission on Medicaid and the Uninsured. 2010. Wisconsin's BadgerCare Plus program: Moving forward on health reform amid a recession. Washington, DC: Kaiser Commission on Medicaid and the Uninsured, 2 pp.

Annotation: This fact sheet provides a brief overview of Wisconsin's BadgerCare Plus Program, a 3-year-old initiative that merged the state's three distinct Medicaid programs for children, parents, and pregnant women into a single comprehensive health coverage program. The fact sheet discusses health coverage in Wisconsin, key components of the program, outreach and enrollment simplification, financing, impact of the economic recession, and lessons for state and national health care reform.

Contact: Kaiser Program on Medicaid and the Uninsured, 1330 G Street, N.W., Washington, DC 20005, Telephone: (202) 347-5270 Fax: (202) 347-5274 E-mail: Web Site: Available from the website.

Keywords: Child health, Enrollment, Financing, Health care reform, Health insurance, Low income groups, Medicaid, Outreach, Parents, Pregnant women, State programs, Wisconsin

Idala D, Roddy T, Milligan C, Sommers A, Boddie-Willis C, Clark A, Dorn S. 2009. Using information from income tax forms to target Medicaid and CHIP outreach: Preliminary results of the Maryland Kids First Act. Princeton, NJ: Robert Wood Johnson Foundation, 8 pp.

Annotation: This issue brief highlights Maryland's early efforts to use income tax returns to identify children who are potentially eligible for Medicaid or the Children's Health Insurance Program (CHIP) but who are not enrolled in the programs. The brief examines the benefits and drawbacks of this strategy as well as mechanisms for maximizing its effectiveness. Topics include Maryland's Kids First Act (legislation directing the Maryland Department of Health and Mental Hygiene to use the state's personal income tax system to target outreach efforts to children who might be eligible for Medicaid or CHIP); preliminary efforts; data-sharing issues; Kids First and federal action; and lessons learned.

Contact: Robert Wood Johnson Foundation, 50 College Road East, Princeton, NJ 08540-6614, Telephone: (877) 843-7953 Fax: Web Site: Available from the website.

Keywords: Child health, Eligibility, Enrollment, Family income, Federal programs, Legislation, Low income groups, Maryland, Medicaid, Outreach, State Children's Health Insurance Program, State programs, State programs, Taxes

Simpson L, Fairbrother G, Touschner J, Guyer J. 2009. Implementation choices for the Children's Health Insurance Program Reauthorization Act of 2009. New York, NY: Commonwealth Fund, 33 pp.

Annotation: This paper provides information about the process of implementing the Children's Health Insurance Program Reauthorization Act of 2009 (CHIPRA). The paper focuses on two areas: (1) outreach and enrollment and (2) quality of care; and makes recommendations for each. Topic include opportunities in CHIPRA, overview, and implementation choices for CHIPRA providers.

Contact: Commonwealth Fund, One East 75th Street, New York, NY 10021, Telephone: (212) 606-3800 Fax: (212) 606-3500 E-mail: Web Site: Available from the website.

Keywords: Child health, Enrollment, Health care delivery, Low income groups, Outreach, State Children's Health Insurance Program

U.S. Congress, Senate, Committee on Health, Education, Labor, and Pensions. 2009. Newborn Screening Saves Lives Act of 2007: Report. Washington, DC: U.S. Government Printing Office,

Annotation: This document from the U.S. Senate Committee on Health, Education, Labor, and Pensions, reports on the hearing and deliberations of Senate Bill S.1858, the Newborn Screening Saves Lives Act of 2007, to amend the Public Health Service Act to establish grant programs to provide for education and outreach on newborn screening and coordinated followup care once newborn screening has been conducted, to reauthorize programs under part A of title XI of such Act, and for other purposes. Contents include the purpose and need for the legislation, a summary, a history of the legislation and votes in the Committee, explanations of the bill and Committee views, provides a cost estimate, reviews the application of law to the Legislative Branch, provides a regulatory impact statement and a section-by-section analysis, and changes in existing law. Related information on the bill's summary and status and full-text are also provided on the Web site.

Contact: U.S. Government Publishing Office, 732 North Capitol Street, N.W., Washington, DC 20401, Telephone: (202) 512-1800 Secondary Telephone: (866) 512-1800 Fax: (202) 512-2104 E-mail: Web Site: Available from the website.

Keywords: Congressional committees, Costs, Federal legislation, Neonatal screening, Newborn infants

U.S. Maternal and Child Health Bureau. 2009. Folic acid outreach: Reaching Hispanic populations. Rockville, MD: U.S. Maternal and Child Health Bureau,

Annotation: This webcast, held on February 19, 2007, focuses on folic acid outreach for Hispanic populations. Topics include (1) health communications research on how to communicate effectively with Hispanic women and (2) how to reach this population. Speakers included Johannie Escarne, public health analyst; Adriana K Griffen, Director of Health Promotions and Partnerships, National Council on Folic Acid; Alina L. Flores, Health Education Specialist, Centers for Disease Control and Prevention, National Center on Birth Defects and Developmental Disabilities; and Emilia Gianfortoni, Coordinator, National Council of La Raza, Institute for Hispanic Health. [Funded by the Maternal and Child Health Bureau]

Contact: U.S. Maternal and Child Health Bureau, Health Resources and Services Administration, 5600 Fishers Lane, Rockville, MD 20857, Telephone: (301) 443-2170 Web Site: Available from the website.

Keywords: Communication, Cultural competence, Folic acid, Hispanic Americans, Outreach, Prevention, Reproductive health, Women's health

Pavetti L, Maloy K, Schott L. 2002. Promoting Medicaid and food stamp participation: Establishing eligibility procedures that support participation and meet families' needs—Final report. Washington, DC: Mathematica Policy Research, 148 pp.

Annotation: This report, geared primarily toward policymakers, describes a study conducted to (1) identify state and local strategies for increasing participation in the Food Stamp Program, Medicaid, and the State Children's Heath Insurance Program (SCHIP), (2) examine the ways in which the procedures used to determine eligibility support or impede access to benefits, and (3) identify the challenges faced by organizations charged with administering these programs at the state and local levels. The report synthesizes findings from visits to 15 sites in 12 states. Statistics are presented in tables throughout the report. The report concludes with a list of references.

Contact: Mathematica Policy Research, P.O. Box 2393, Princeton, NJ 08543-2393, Telephone: (609) 799-3535 Fax: (609) 799-0005 E-mail: Web Site: $10.50, plus shipping and handling of $1.80; also available from the website.

Keywords: Eligibility, Families, Food stamp program, Low income groups, Medicaid, Outreach, Participation, Public policy, State children's health insurance program, Statistics

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number U02MC31613, MCH Advanced Education Policy, $3.5 M. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.